Privacy & Cookie Policy

We collect information in the following ways:

This information is collected using cookies and similar technologies.

We use collected data to:

• Operate and maintain our website
• Improve content and user experience
• Understand how users interact with our site
• Respond to enquiries or messages
• Support advertising and monetisation

We use cookies to improve your experience. These may include:

• Essential Cookies — necessary for the website to function
• Analytics Cookies — help us understand site usage
• Advertising Cookies — used to display personalised ads (when you have given consent)

On your first visit, you will be asked to set your cookie preferences via our consent banner. You can also control cookies at any time through your browser settings.

We use trusted third-party services to analyse usage and improve our website:

• Google Analytics 4 (GA4) — helps us understand user behaviour and site performance
• HubSpot — used for analytics and customer relationship management

These services may use cookies and process data according to their own privacy policies.

This website uses Google AdSense to display advertisements.

Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet. This is known as interest-based or personalised advertising.

Google uses the DoubleClick cookie to enable it and its partners to serve ads based on your prior visits to this and other websites.

We process advertising data on the basis of your consent. For UK and EEA users, we will only serve personalised ads where you have given explicit consent under Article 6(1)(a) of the UK/EU GDPR. If you decline advertising cookies, non-personalised ads will be shown instead.

You can opt out of personalised advertising at any time by visiting Google Ads Settings or the Network Advertising Initiative opt-out page.

We use Google Consent Mode v2 to ensure that cookies and tracking technologies respect your choices.

If you consent to advertising cookies, personalised ads may be displayed. If you decline, non-personalised ads will be served instead and no advertising data will be used to build a profile about you. Analytics may operate in a limited, non-identifying mode.

You can update your consent preferences at any time via our cookie banner.

We do not sell your personal data.

However, we may share data with trusted third-party service providers (such as analytics or advertising partners) who help us operate the website.

Some of these providers may process data in countries outside your own, including the United States.

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

We do not sell personal data. However, certain third-party cookies may be considered "sharing" under US law.

Your information may be processed in countries outside your country of residence, including where our service providers operate. We take reasonable steps to ensure your data is handled securely and in accordance with applicable laws.

You can manage your privacy preferences by:

• Using our cookie consent banner
• Adjusting your browser settings
• Contacting us directly

We may update this policy from time to time. Updates will be posted on this page with a revised "Last Updated" date.